Writing

The things I wish someone had told me earlier.

Every couple of weeks, one thing I learned designing products, building sites, or teaching people to do both. Usually something I got wrong first. It goes out by email because that’s the only format I’ve managed to keep up with.

No spam. Unsubscribe whenever.

Subscribers get the object-mapping worksheet I use before starting any product, with a worked example from a live payments build. It’s the actual file, not a summary of it.

What’s queued

Roughly what’s coming.

Not a content calendar, just the four things I keep starting drafts about.

  • Why your case study loses people in the first fifteen seconds

  • Designing a verification flow people actually finish

  • The object map I run before touching a wireframe

  • What I got wrong about design systems for three years