Booking from Q4 2026
Six years of it, mostly fintech and enterprise. The messy kind, where compliance and edge cases matter more than the happy path. I’ve also taught this to about a thousand designers, which is probably why I can explain it without the jargon.
Work and teaching with
Selected work
I cut this down from ten. Ten reads as someone who can’t tell which of their work is good.
What I do
Described by what you get, not by what I’d be doing.
Receipts
Years designing and shipping product
Designers trained through Women Techsters and Garden Academy
Measured · Programme records, Tech4Dev
UX Research Mentor globally, ADPList Q1 2026
Measured · ADPList
Search visit growth after the VGG site rebuild
Directional
Anything marked directionalwas observed rather than instrumented. I’d rather label that than have you find out in an interview.
How I work
Validation is the one that gets cut when a timeline slips. It’s also the one that makes the other four worth doing.
Learn the business before the product. Who pays, what breaks, what's already been tried.
Name the actual problem. Usually it isn't the one in the brief.
Map the system, then explore several ways through it. Structure before screens.
Put it in front of the people who'll use it, early enough that changing it is still cheap.
Ship it. I stay through build, because that's where design decisions get quietly reversed.
Speaking
Conferences, workshops and internal training. Everything comes from work that shipped, so there’s always a real example and usually a mistake I made along the way.
Invite me to speakStructure before screens
Designing for compliance without designing a maze
What designers should do about AI
Newsletter
Every couple of weeks, one thing I learned designing products, building sites, or teaching people to do both. Usually something I got wrong first.
Subscribers get the object-mapping worksheet I actually use, with a worked example from a live payments product.
Contact
I take on two or three projects a quarter, and I’m booking from Q4. If it’s a fit I’ll say so quickly. If it isn’t, I usually know someone better suited.
