Booking from Q4 2026

I design the product, then I build it.

Six years of it, mostly fintech and enterprise. The messy kind, where compliance and edge cases matter more than the happy path. I’ve also taught this to about a thousand designers, which is probably why I can explain it without the jargon.

View my work Let’s work together

Work and teaching with

VigiLearn
VigiPay
Gidaly
Venture Garden Group
Tech4Dev × Microsoft
VisionDR
ADPList

I’m here to

Selected work

Each of these proves something the others don't.

I cut this down from ten. Ten reads as someone who can’t tell which of their work is good.

CrossBorda

Fintech
Payments
KYC

CrossBorda

A payout platform where compliance, identity checks and long-lived pending states all had to work at once, for finance staff who aren't developers.

Support tickets about payment status dropped noticeably after the status rework.

Read the case study

Gidaly

PropTech
Marketplace
Research

Gidaly

Agents were sourcing property from WhatsApp groups and memory. The fix was structural: make a listing a real object instead of a post.

Built against a ~40% cut in time-to-source, from client brief to shortlist.

Read the case study

VigiLearn

EdTech
Enterprise
Assessment

VigiLearn

Two previous attempts at this exam portal collapsed under edge cases. The third started with a map instead of a screen.

Shipped without the rebuild that killed the two previous attempts.

Read the case study

Hospitality
Web build
Brand

The CharlesGate Residence

The property was genuinely good. Nothing online showed it. Designed and built end to end.

Direct enquiries now come through the site instead of third-party listings.

Read the case study

All work

What I do

Four ways I'm usually useful.

Described by what you get, not by what I’d be doing.

Product design

Products people understand the first time.

I work on the ones with real complexity underneath — payments, compliance, multi-role platforms. Most of the job is figuring out what the system is actually made of before anyone opens Figma.

Research
Information architecture
UI design
Design systems
Prototyping
Usability testing

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Web development

Sites that load fast and bring in work.

I build what I design, so nothing gets lost in handoff. Next.js when it needs to be fast, WordPress when your team needs to edit it without calling me.

Marketing sites
Landing pages
Headless CMS
WordPress
SEO
Performance

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Speaking

Sessions your team still uses on Monday.

I talk about how products get structured, why they break at scale, and what designers should actually do about AI. Everything comes from work that shipped, so there's always a real example.

Conference talks
Workshops
Panels
Corporate training

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Mentorship

Designers who can defend their decisions.

I've trained over a thousand people through Women Techsters and Garden Academy, and I mentor one-to-one on ADPList. Most of what I teach is the part nobody covers: how to explain why you made a choice.

1:1 sessions
Portfolio reviews
Mock interviews
Career strategy

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Receipts

Numbers, and where they came from.

Years designing and shipping product

1,000+

Designers trained through Women Techsters and Garden Academy

Measured · Programme records, Tech4Dev

Top 50

UX Research Mentor globally, ADPList Q1 2026

Measured · ADPList

600%

Search visit growth after the VGG site rebuild

Directional

Anything marked directionalwas observed rather than instrumented. I’d rather label that than have you find out in an interview.

How I work

Five steps, and I don't skip the fourth.

Validation is the one that gets cut when a timeline slips. It’s also the one that makes the other four worth doing.

Discover

Learn the business before the product. Who pays, what breaks, what's already been tried.

Define

Name the actual problem. Usually it isn't the one in the brief.

Design

Map the system, then explore several ways through it. Structure before screens.

Validate

Put it in front of the people who'll use it, early enough that changing it is still cheap.

Deliver

Ship it. I stay through build, because that's where design decisions get quietly reversed.

Speaking

Sessions your team still uses on Monday.

Conferences, workshops and internal training. Everything comes from work that shipped, so there’s always a real example and usually a mistake I made along the way.

Invite me to speak

Structure before screens
Designing for compliance without designing a maze
What designers should do about AI

Newsletter

The things I wish someone had told me earlier.

Every couple of weeks, one thing I learned designing products, building sites, or teaching people to do both. Usually something I got wrong first.

Subscribers get the object-mapping worksheet I actually use, with a worked example from a live payments product.

Contact

Tell me what you’re working on.

I take on two or three projects a quarter, and I’m booking from Q4. If it’s a fit I’ll say so quickly. If it isn’t, I usually know someone better suited.

Start a conversation hello@adebayochike.com